Franchise

Frequently Asked Questions

• Q. What type of franchise is available?
  A. Sloan’s franchise locations are offered in two models: traditional and express. The models vary in size, investment, and real estate requirements but offer substantially the same products and experience. Single-unit and multi-unit franchises are available in select markets across the country.
• Q. Is financing available?
  A. Sloan’s Ice Cream is an SBA approved franchisor and provides several resources to aid you in finding the funding for your franchise.
• Q. What are the financial requirements?
  A. Per traditional store: minimum liquid capital (cash, stocks, retirement savings, etc.) of $300,000 and a minimum net worth of $1,000,000.
  Per express store: minimum liquid capital (cash, stocks, retirement savings, etc.) of $180,000 and a minimum net worth of $600,000.
• Q. How much can I make?
  A. Sloan’s Ice Cream is legally restricted from making claims of store sales and profitability. Store financial information including sales, cost of goods, and labor of existing traditional and express stores can be acquired in the Item 19 of our Franchise Disclosure Document, which is presented to qualified franchise candidates. No other financial information can be provided by the franchisor.
• Q. How much is the fee for continuing support services?
  A. The continuing services or “royalty fee,” is 6% of your gross sales and is paid weekly. This fee entitles you to use the “Sloan’s” service mark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a Sloan’s franchise.
• Q. Will I have an exclusive territory?
  A. Multi-Unit franchisees are provided a territory for development that is protected for the term of their development schedule. Separately, Sloan’s grants franchise owners with an “Area of Primary Responsibility”. The “Area of Primary Responsibility” is defined by zip codes, city limits and other geographic indicators and is based on population density, household income and other factors. The “Area of Primary Responsibility” is designed to give you adequate territory for the operation of a Sloan’s unit.
• Q. What about advertising?
  A. The Sloan’s name and reputation is an important part of our business. You will spend a minimum of $5,000 on grand-opening advertising during the first three months of operations. In addition, you will be expected to make Marketing Fund contributions of 1% of your weekly gross sales.
• Q. How much training is provided?
  A. The initial training in West Palm Beach covers all material aspects of the operation of a Sloan’s franchise and is comprised of classroom and on-the-job training.
• Q. What is the term of the Franchise Agreement?
  A. The initial term of the Franchise Agreement is five years from the date the Franchise Agreement is signed. The franchise is renewable for three successive terms of five years each.
• Q. What is my next step?
  A. Complete the Confidential Franchise Evaluation Form and return it to us. If you have any questions, please feel free to call us at (561) 839-3000 and ask for a franchise representative. We look forward to speaking with you.